The crowds that throng Milan for the city’s annual furniture fair know they are part of a tribal celebration—the tribe being the international community of design. Like show business and politics, design is a small, self-contained world, and when the denizens of that world get together for a bash the importance of individual effort to large communal movements becomes clear.
This 5th floor “Paris,” much like its counterpart in France, is an assembly of distinct neighborhoods, laid out as if for a culture of flaneurs, but overlaid with modern energy and drive.
This idea of a common forum for international markets became the design inspiration for Yelp’s offices at 55 Hawthorne in San Francisco. Each floor springs from the textures and moods of a particular market in a city where Yelp has a significant presence.
When Uber acquired the 11th floor, an initial concern was how could people on the 11th feel any sense of community or shared purpose with people seven floors below?