NeoCon is always a whirlwind, but this year for us it’s a Category 5. Primo and Verda will be keynote speakers Tuesday, June 12– the second day of the annual furniture summit in Chicago. On Monday and Tuesday they will appear at the Inscape showroom to talk about modern office design. And it’s at NeoCon that OFS Brands will debut Primo’s new workstation design for their First Office line.
All of this is several weeks away, but the preparations are getting more and more intense. Last week our graphic design and marketing team went to press with a book that will be distributed at the conference. Our videographer Jasper is cutting a short film that will introduce Primo and Verda before the speech. The speech itself is in the making. It’s all coming together, but now we know what the producers of a Broadway show feel like three weeks out from opening night. Much still to do.