Stub Hub

Before its bright new retail kiosks began popping up in cities across the country, StubHub!, the online ticket service, lacked both a graphic identity and a visible street presence in its major markets. StubHub! customers ordered tickets online or picked them up at ordinary, often hard to find business offices. Studio O+A created a design template distinct enough to provide the company a unified brand, flexible enough to adapt to specific regional needs.

The common elements of this template are bold wall graphics in bright orange, blue and gray patterns, a front counter with tickets from local venues embedded in transparent resin, and a large, inviting entrance that allows people to queue. Once the template was established, O+A coordinated the rollout at specific locations in New York, Los Angeles, Chicago and Philadelphia. It was here that the regional grace-notes were added.

In Chicago the graphics reference Wrigley Field and the House of Blues; in LA, it’s Dodger Stadium and the Hollywood Bowl. At each of the locations, O+A designers were on hand during construction to oversee the transition from architectural drawing to brick, mortar and glass. By taking charge of all phases of the rollout we turned a series of small, retail spaces into StubHub! ticket kiosks worthy of that exclamation point.